Judo club marketing and communication · Judo Desk

How a club attracts and keeps members: communication with parents, social media, events and the annual activity calendar.

Before taking any marketing action, we have to answer a simple question: who are we actually talking to? You cannot speak the same way to a six-year-old, to their mother, to a teenager who already trains, and to a local business owner you would like on your side.

Each of them has a different reason to say “yes” and a different reason to walk away. That is why we start with market segmentation - instead of printing generic flyers and hoping for the best.